Advertising with Optronics
We offer a range of advertising opportunities at both our exhibitions and within our magazines. Please see the content below, or alternatively contact us for more information.
Advertising Info
Penetrating Japan's Photonics Market Through Optronics Magazine.
OPTRONICS understands the Japanese photonics market better than
anyone else!
As Japan's No.1 photonics journal printed in the Japanese language,
OPTRONICS has a circulation of more than 12,000 (plus a significant
pass-along audience). Optronics is the best qualified publication to target
the Japanese market because it reaches the most influential Japanese
buyers, including design engineers, R&D supervisors, purchasing and
planning personnel, and operations and management personnel. These
important people are continuously seeking information relating to photonics
applications and technology and new photonics products from around the
world to apply in their businesses.
To reach these potential customers and to complement your worldwide
marketing campaign with Photonics Spectra, advertising in Optronics will
reach the most effective targeted photonics buyers in Japan. Since 1990 we
have been affiliated with Photonics Spectra, one of the world most
influential photonics journals published in U.S.A.
Editorial Coverage
Optronics magazine was first published in 1981 by Optronics Co., Ltd. to fill a need created by the considerable growth of photonics technology in Japan. Professionals needed up-to-date, high quality information on applications, technological developments, and news on the field written in Japanese. Optronics continues to meet that need by providing monthly editorial content covering the latest information, including:
Lasers and Light Sources
Arc Sources, Biotechnology, CO2Lasers, Diode Lasers, Diode-Pumped Lasers,
Dye Lasers, Excimer Lasers, Fiber Lasers, Flashlamps, Nd:YAG Lasers, HeNe
Lasers, Holography, Ion Lasers, LEDs, Materials Processing, Spectroscopy,
Ti:Sapphire Lasers, Tunable Lasers, VCSELs, Environmental Monitoring,
etc.
Fiber Optics
Connectors/Couplers, Fiber Optic Cables, Fiber Optic Cables, Fibers,
Networks Components, Optical Amplifers, Optical Circuits, Optical Switches,
Optical Transmitter/Receivers/Detectors, etc.
Optics
Coating Filters, Filters & Beamsplitters, Gratings, Infrared Optics,
Lenses, Mirrors and Reflectors, Polarizing Optics, Prisms, Solar Cells,
Ultraviolet Optics, etc.
Materials
Adhesives, Cements, Coating Materials, Crystals, Dyes, Epoxies, Fiber Optic
Materials Glass, Infrared Materials, Ultraviolet Materials, etc.
Imaging, Cameras and displays
CCDs, CMOS, Flat Panel Displays, High-Speed Cameras, Infrared Cameras,
Laser Displays, LCDs, LEDs, Organic EL Displays, Plasma Displays, Scanners,
etc.
Information and Communications Equipment
Image Input Equipment, LED Printers, Laser Printers, LC Printers, Optical
Transmission Equipment, Optical Memory, etc.
Measurement Applying Optoelectronics
Measurement Equipment Using Lasers, Fiber Optic Sensors, etc.
Application Systems
Optical Telecommunications, CATV, Measurement & Control Systems, Video
Systems, Information Systems, Analog Links, LANs, Medical Laser Systems,
Industrial Laser Systems, Bar-Code Systems, WDM Transmission Systems, FTTH
Networks, etc.
Supporting Equipment for the Photonics Industry
Cleanroom Equipment, Coating Equipment, Laser Safety Equipment, Other
Manufacturing Equipment, Polishing Equipment, Positioning Equipment, Power
Supplies, Test & Measurement Equipment, Vacuum Equipment, Vibration,
Isolators, etc.
Profile of Readers
Optronics Magazine features a paid special distribution of more than 12,000 monthly. The reader profile is summarized as follows.
Business and Industry
| Communications Devices/Systems | 15% |
| Optical Components | 13% |
| Test Measurement/Control Systems | 12% |
| Optical Devices/Systems | 12% |
| Precision Machinery | 7% |
| Public & Governmental Reseach Establishment | 7% |
| Optical Materials | 7% |
| Electric Devices/Systems | 5% |
| Electric Components | 4% |
| Optical Applied Products | 4% |
| Machinery & Construction | 3% |
| Chemicals, Textiles, Pulp & Papers< | 2% |
| Iron & Steel/Nonmetals | 2% |
| Automotive, Transportation Equipment & Parts | 2% |
| Computer Devices/Systems | 2% |
| Distributors | 1% |
| Design Consultants | 1% |
| Overseas & Others | 1% |
Job Function
| Research & Development | 45% |
| Design Engineering | 19% |
| Manufacturing/Production | 13% |
| Procurement/Purchasing | 8% |
| Sales & Marketing | 7% |
| Corporate Management | 4% |
| Others | 2% |
| Service Engineering | 1% |
| Investigation & Planning | 1% |
Age of Readers
| 24 & younger | 3% |
| 25 - 29 | 26% |
| 30 - 34 | 27% |
| 35 - 39 | 19% |
| 40 - 44 | 14% |
| 45 - 49 | 3% |
| 50 & older | 8% |
Company Size
| Under 50 | 13% |
| 50 - 101 | 11% |
| 101 - 200 | 14% |
| 201 - 500 | 7% |
| 501 - 1000 | 12% |
| Over 1001 | 43% |
Advertising Rates (In Japanese Yen)
Rate per insertion
based on series discount offer during 12 months periods.
| 1x | 6x | 12x | |||
| Full Page | |||||
| B&W | 129,600 | 118,800 | 108,000 | ||
| 2-Color * | 162,000 | 151,200 | 140,400 | ||
| 4-Color | 280,800 | 264,600 | 248,400 | ||
| 1/2 Page | |||||
| B&W | 75,600 | 70,200 | 64,800 | ||
| 2 Page Spread | |||||
| B&W | 248,400 | 226,800 | 205,200 | ||
| 2-Color * | 313,200 | 291,600 | 270,000 | ||
| 4-Color | 540,000 | 513,000 | 486,000 | ||
Closing Dates and Mechanical Requirements
Optronics is published monthly. Insertion orders and advertisement
steups or changes are due the 25th of the second month preceding the month
of issue. Finished materials (digital ads) are due the first of the month
preceding the month of issue. Advertising cannot be canceled after the
closing date for insertion orders. Translation of your ad copy into
Japanese is available. Please contact us for detail, at below
mentioned.
Publication trim size is 8 1/4" (21cm) x 11" (28cm). Printing is web offset
with perfect binding. Note that essential material must be at least 3/8" in
from the side of the maximum width dimension.